Heck Links DCF Modeling Prototype
Warren Buffett wrote the following in his 1994 letter to shareholders: "We define intrinsic value as the discounted value of the cash that can be taken out of a business during its remaining life. Anyone calculating intrinsic value necessarily comes up with a highly subjective figure that will change both as estimates of future cash flows are revised and as interest rates move. Despite its fuzziness, however, intrinsic value is all- important and is the only logical way to evaluate the relative attractiveness of investments and businesses." Despite this strong endorsement from the richest man in the world, discounted cash flow (DCF) analysis seems to be underutilized by individual investors, though institutional investors have largely embraced it.

We hope to make it easier for individual investors to use DCF modeling by making DCF models available though the Heck Links Facebook app. The screenshot below shows our prototype:



Ultimately, our goal is to make Heck.com a place for high-quality financial discussions anchored by DCF models.